Partnership Program
25¢ for Country
Small change. Big impact for Country, culture and community.
How it works
A simple way to embed reconciliation into everyday operations
Through the 25¢ for Country initiative, participating hotels, tourism businesses and travel partners contribute 25 cents per occupied room night, booking, delegate, or transaction to support First Nations tourism businesses and communities across Western Australia.
The model helps corporate partners demonstrate measurable social, cultural and economic impact while embedding reconciliation into everyday operations.
Funds are directed toward
- First Nations tourism business development
- Cultural tourism experiences
- Youth pathways and employment opportunities
- Community-led outcomes
Get involved
Interested in joining the 25¢ for Country initiative? Tell us about your business and we'll be in touch.
Partner with ATWA or leave a lasting gift in your will to support Aboriginal tourism across WA.
