Programs

25c for Country

A simple way to embed reconciliation into everyday operations

Operators

Through the 25c for Country initiative, participating hotels, tourism businesses and travel partners contribute 25 cents per occupied room night, booking, delegate, or transaction to support First Nations tourism businesses and communities across Western Australia.

The model helps corporate partners demonstrate measurable social, cultural and economic impact while embedding reconciliation into everyday operations.

Funds are directed toward

First Nations tourism business development
Cultural tourism experiences
Youth pathways and employment opportunities
Community-led outcomes

Small change. Big impact for Country, culture and community.

The work in practice

Case Study

ACCJuly 2026

Gooljak Boodja

For Carol Martin, every artwork is an invitation to connect—with culture, Country and community. Through Gooljak Boodja, the respected Noongar and Yamatji leader, artist and storyteller is transforming personal and cultural narratives into meaningful experiences that educate, ins

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Case Study

ACCJuly 2026

MoonieMia Marloo Arts

Every football crafted by Dion and Kelsey Harris carries more than artistry—it carries culture, connection and story. Through MoonieMia Marloo Art, the father-and-daughter team have transformed traditional knowledge and creativity into a growing enterprise that celebrates Aborigi

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Case Study

ASWJuly 2026

Wuddi Aboriginal Cultural Tours

What began as a passion for sharing culture and Country has grown into a thriving Aboriginal tourism business in Dumbleyung. Through Wuddi Aboriginal Cultural Tours, Grant and Anne Riley are creating meaningful cultural connections, preserving local knowledge and building new opp

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Partner with ATWA or leave a lasting gift in your will to support Aboriginal tourism across WA.

Start a conversation Gifts in Wills

WAITOC — Western Australian Indigenous Tourism Operators Council

ATWA is the philanthropic and fundraising arm of WAITOC — the peak body for Aboriginal tourism in Western Australia.

To learn about Aboriginal culture first-hand, book a tour or experience through the WAITOC website.

Visit WAITOC